Introducing Pantone’s selection for Color of the Year 2022:

PANTONE 17-3938 VERY PERI

“A New Pantone Color Whose Courageous Presence Encourages
Personal Inventiveness and Creativity.”

Pantone’s ability to forecast color trends is a marketing force that has influenced product development and purchasing decisions in multiple industries for the past 23 years. You can be sure to see Veri Peri used throughout the year by designers from all industries. Within the real estate industry, interior designers and home stagers incorporate the color into paint, fixtures, cabinets, and decor choices.

Pantone experts arrive at a selection each year after searching the world for new color influences. This can include the entertainment industry, art, fashion, design, lifestyles, socio-economic conditions, technology, materials, textures, and effects that impact color.

In 2021, Pantone chose Illuminating Yellow and Ultimate Gray as the Colors of the Year to highlight how different elements can come together to express an uplifting message of hopefulness, in response to the global pandemic in 2020.

This year, Pantone took a similar approach, choosing Veri Peri to comment on these transformative times. Veri Peri, according to Pantone, is “a symbol of the global zeitgeist of the moment and the transition we are going through.”

Pantone noted as we emerge from a period of isolation and further descend into a dynamic virtual world, we can create new color possibilities. Veri Peri derives from current trends in gaming and the expanding popularity of digital art. The color illustrates the fusion of modern life and the digital world.

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