10 Reasons You Need to Use a REALTOR® When Buying or Selling
Buying or selling a home can be an overwhelming process to do on your own. When making one of the most significant purchases and/or sales in your lifetime, it's best to leave it to the professionals. Real estate agents can help streamline the process, take away all of your real estate related stresses, and achieve your goals quickly, easily, and for the most profit. However, It matters who you work with. And that’s where we come in. For us, real estate is about people, not transactions. When you choose your REALTOR®, you need to find someone who is passionate, trustworthy, and best suits what you are looking for. When you buy or sell with us, you get industry-leading services, strategies, tools, marketing, and technology from one of the top ranked teams with the largest real estate company in the world, Keller Williams Realty. You'll also have our team of experts to help navigate the process in the most streamlined and personalized way possible - to achieve your goals and exceed your expectations. That’s the Lucido difference. 10 REASONS YOU NEED TO USE A REALTOR® WHEN BUYING OR SELLING A HOME: 1 | EXPERIENCE - REALTORS® are seasoned experts on the real estate industry and housing market. ↪ LUCIDO DIFFERENCE: Our team has had a spotless real estate record for 46 years, we sell a home every 3 hours, and have an admirable reputation in the industry and community. 2 | KNOWLEDGE - REALTORS® have the ability to guide you through the entire process. ↪ LUCIDO DIFFERENCE: Our agents have the necessary knowledge of the housing industry and current market conditions to price your home right, which is vital to the sale of your home. 3 | STRATEGY - REALTORS® will strategize an effective plan to achieve your goals based on your specific wants and needs and the current market conditions. ↪ LUCIDO DIFFERENCE: Our proven approach for listing and selling homes, the Lucido Listing Blitz™, is designed to strategically create a sense of urgency and competition among buyers. 4 | MARKETING - REALTORS® have access to print and digital marketing tools that will maximize the exposure of your home. ↪ LUCIDO DIFFERENCE: We market and expose your home to millions of people through our extensive advertising campaigns comprised of digital, social, geo-targeting, eblast, signage, direct mail, and more.5 | STAGING - REALTORS® know the importance of staging your home to sell and will discuss these options with you. ↪ LUCIDO DIFFERENCE: We provide a professional staging consultation and professional photography to help make your home the best on the block in preparation for today’s market. 6 | SERVICES - Many REALTORS® can provide state-of-the-art staging, photography, marketing, programs, and client care services. ↪ LUCIDO DIFFERENCE: We offer a number of services including H.E.L.P. (Home Enhancement Listing Program), Guaranteed Sale (*select locations), SILVER GROUP®, Commercial, Luxury, and more. Your Lucido agent can provide more information about these services and what will work best for you.7 | RESOURCES - REALTORS® are there to help by providing a number of resources to streamline the home buying or selling process from the beginning through move-in-day. ↪ LUCIDO DIFFERENCE: We have an extensive list of vendors we often work with to help better streamline the process for you. This includes: movers, stagers, photographers, in-house marketers, lenders, etc. 8 | NETWORK - Many REALTORS® have access to a whole team of specialized professionals who can work together to best serve you. ↪ LUCIDO DIFFERENCE: When you buy or sell your home with us, you’ll have an entire team of real estate professionals working to serve and guide you through every step of the process. We have over 45 locations in the U.S. and Canada with over 300 team members. 9 | NEGOTIATIONS - Negotiation skills are a must to get the most bang for your buck in the real estate industry. REALTORS® will be well-versed and trained on how to expertly negotiate. ↪ LUCIDO DIFFERENCE: When you work with a Lucido agent, our goal is to get you the most money in your pocket with the best terms. We go to bat by fiercely negotiating to cover these bases: price, inspection, appraisal, rent-back, and peace-of-mind closing. 10 | RESULTS - Leading REALTORS® will have a proven track record to give you the confidence you need to hire them for the best results. ↪ LUCIDO DIFFERENCE: Plenty of agents will say they can help sell or find you a home, but our agents use specific strategies to represent you at the highest level, to hit a home run. In 2021, Lucido Global sold $1.2 billion and 2,886 units.
your home has never been worth more.
Many months of low interest rates combined with high demand for housing has caused home prices to soar. Record home sale prices have led to a sharp increase in property values. Data from brightMLS* and realtor.com shows that property values have increased: 35% on average since 2019 14% on average since 2020 7% on average last year If you're thinking of selling, our complimentary home valuation tool will provide an instant automated snapshot to help you get a feel for the market before speaking with one of our expert real estate agents. --------> CLICK HERE to view your instant home valuation. Since automated valuations can't take into account any improvements you've made, the best way to truly know what your home would sell for in this market is to contact us for a confidential consultation.-----> Lucidoglobal.com/sell *data shown for regions in brightMLS.
4 Steps to Get Your Home Sold Quickly + for Top Dollar
1 Price it Right “Houses are like bread, not wine. They don’t get better with time. They get stale” - BOB LUCIDO. Competitive and strategic pricing is vital to the sale of your home. If a home is priced too high, then it will sit on the market and buyers will view it as stale, which will make it sit even longer. A competitively priced home is more likely to generate multiple offers, which may result in a higher closing price. 5 THINGS THAT DETERMINE THE VALUE OF A HOME: School district Square footage Updates Bonus space (recreation room) Location (lot, community) 2 Be the Best on the Block 95% OF STAGED HOMES SELL IN 11 DAYS OR LESS, FOR 17% MORE MONEY. Since staged homes sell faster and for more money, we provide a complimentary staging consultation as part of our pre-marketing process. We have an in-house staging team of Accredited Staging Professionals (ASP®) who are ready to help make your home the best on the block.After you sign the listing contract with your Lucido Team agent, we will provide you with our staging tools and guide to successfully stage your home to sell. Remember, the way you live in your home and the way you market and sell your home are two very different things. Our Stagers are trained to show you how to make your home look beautiful and appeal to today’s potential home buyers. 3 Hire a Team that will Market Your Home Aggressively From traditional yard signs to the latest geo-targeting technology, we utilize an array of tools and strategies to first showcase your property in front of potential buyers, and then motivate them to engage further.Our dedicated in-house marketing department designs and creates all materials and content for extensive multimedia marketing and advertising campaigns across a variety of platforms. We pair our attractive branding with clean modern graphics to help our agents and listings stand out in the crowded digital landscape. Professional Staging Consultation • HDR Photography + Videography Customized Property Brochures • Effective Direct Mail Campaigns Multi-Faceted Digital + Social Media Campaigns • Effective Digital Advertising Reflective For Sale Sign Panels • Signage + Directionals Open Houses + Broker Opens • Email Marketing Campaigns Agent + Client Feedback from Showings Dedicated Lead Response System for Property Inquiries 7 Days a Week• Expert Negotiations on Your Behalf for the Best Terms Access to Our Vendor Network of Licensed Contractors Free Use of Our Fleet of Moving Trucks* Billboards 4 Hire a Skilled Negotiator Who Has a Reputation of Integrity and is Trusted by Both Consumers and Realtors® WE SELL A HOME EVERY 3 HOURS but our real estate business isnʼt just about transactions; it 's about the relationships we build and the clients we serve. THE LUCIDO DIFFERENCE + Spotless real estate record for over 46 years + Family-owned business built upon a foundation of integrity + Admirable reputation in the industry and community Call 410.465.6900 or contact us to get your home sold quickly + for top dollar!
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